The Start-up Owner's Overview to Strategic Advertising That Drives DevelopmentAre you a startup creator struggling to get grip for your new product or business? Do you have an incredible technology yet are puzzled why people aren't depressing your door to buy it? If this seems acquainted, you need to concentrate on calculated marketing, not just yo
The Buyer’s Journey and B2B Marketing - Interview with Mark Donnigan
The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances
B2B Marketing - Mark Donnigan Startup CMO
By understanding and catering to the needs of the buyer throughout the journey, B2B online marketers can reduce sales cycle times and increase the opportunities of winning a sale. In today's fast-paced service world, B2B companies are under increasing pressure to reduce their sales cycles and increase their win portions. B2B marketing has the disti